Crowd Wine: the wine from Penedès, for you

The Vineyard at Ca l'Escalló

Planted in 1951, has prevailed through time until today, where it became a symbol of experience. It's located in the municipality of Guardiola de Font-rubí (in Alt Penedès region) and is one of the oldest vineyards in the region.

It's part of the Penedès region, an internationally recognized area for its Cava production. The region is characterized by the Mediterranean climate, with mild-temperatured winters and warm, dry summers.

Furthermore, a mild sea breeze reaches the area, due to its proximity to the coast and the two mountain ranges between the coast and Penedès, which act as essential factors to protect the area from the heavy winds and low temperatures.

The cultivated grape strain is called Macabeu, being a traditional variety from Penedès with a compact form that has a fruity scent and a balanced acidity.

The grape picking is done manually, following the method that has prevailed through many years. The recollection period for this variety is between the last week of august and the first week of September, depending on the temperature variations during the year.

About Crowd Wine Penedès

It will be a white wine 100% Macabeu which it takes place in a stainless steel tank during two months, applying the battonage technique. That way it gives a consistency and density in the mouth.

Crowd Wine is a participatory project where the followers can become involved in the process of the bottle creation: choose the design for the bottle, the serigraphy... The purpose is to commonly decide how the bottle should be and look.

After posting on Instagram, with a record of participation, with more than 240 comments, a 89% of participants preferred the design with the chain of grape vine leafs, which is a representation of the individual contributors to the campaign, that together make the project possible.

About the rewards

The more bottles you reserve, (if you want to give it as a gift to friends, family, clients...), the bigger the discount will be. We go straight to the point!

Visit to the Jordi Lluch winery

Once we recollect the grapes, the next stage is to start the elaboration process. The contributors that reserve four or more bottles from Crowd Wine will be able to visit the vineyard and winery at Ca l'Escalló, where they will enjoy a unique experience.

• We will observe how the battonage technique is put into practice, which consists in building up the lows from the fermentation among the entire wine's surface.

• Tasting the recently fermented wine from Crowd Wine for experiment the wine's evolution: from the beginning of the elaboration process to the end, where we receive the rewards.

On October 13th and 27th a guided visit will be organized by Jordi Lluch (the winery's owner) to get to know, learn about, and experience the elaboration process first hand, both the wine's and the cava's elaboration (*).

We'll be visiting the winery's most important parts such as the bottling room, both for cava and wine, the cellar, where the bottles rest during their maturing cycle, the area where the barrels made of American and French oak and the tasting room... That way the different steps required to transform grapes into wine will be presented and uncovered.

The guided visit in question will last approximately between 1,5 h. and 2 h.

Who we are

Jordi Raventós | Project initiator

I remember that from when I was very young, they used to take me to the vineyard, where my grandparents, uncles, aunts, cousin, my parents and I were. The vineyard at Ca l'Escalló is in my memory. At the time, the grapevines were as big as trees, as they have remained after all this time. This wine represents good memories and special moments with family and being able to enjoy it at the table with the best company.

Jordi Lluch | Wine producer

I'm passionate about producing wine from the grapevines I see evolve from their vegetative cycle. The same happens when your children grow up; you remember when they were young and ask yourself what they will do when they grow up to be adults.

Where the contributions will be destined to

All contributions will be invested in wine production. In the case that the funding surpasses 5.500€, the rewards will be improved, by adding extra gifts related to the world of wine production for all the contributors.

Expected calendar

Between the last week of august and the first week of September the grape picking will start at the vineyard at Ca l'Escalló. The next step will be the wine's fermentation, which lasts between 10 and 12 days and once finished, the battonage technique will be applied. This means that the rewards will be delivered between the 1st and 2nd week of December at the transport agency (maximum 2-3 days).

+ Info

You can ask for further information at our Instagram, Facebook, webpage or write an email [email protected]

(*) (Winery visit: whoever can't make it on October the 13th and 27th, can agree on another date)

Winery's location: Barri Les Casetes del Raspall, s/n, 08777 Sant Quintí de Mediona, Barcelona