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"Lideresas en África"

Photographic project about gender inequality in leadership positions and the double invisibility of older women

Ana Amado

A project of

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103%
6
days
80
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5.066€
From 4.900€
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In memoriam Paloma Sánchez, our "Alberta Einstein"

“Lideresas en África/ Female Leaders in Africa” will be the first international experience of my photographic project "Lideresas". After having made the original series in Madrid with the very great Lideresas de Villaverde, and continuing a year later the experience with young students from 3 educational centers and two centers for the elderly in Galicia, it is time to take a leap and take it beyond our borders.

“Lideresas” is a photographic project that talks about the enormous inequality between men and women, especially in positions of responsibility and leadership. This imbalance becomes even more evident with age, with older women, especially those over 65 years of age, being the most affected. Although they continue to play an essential role in supporting families, taking care of grandchildren, partners and other elderly people, however, for society, they are invisible.

This project aims to look back at them. To do this, we have recreated and inverted iconic or highly recognizable photographs showing male leaders, in any area of society (politics, science, arts, religion ...).

By inverting the images, the new protagonists are “Las Lideresas de Villaverde”, a group of older women from a working-class neighborhood in Madrid, who together develop activities that seek to give women a voice and light in society. Among their many activities, to highlight their radio program "Con Mayor Voz", in OMC Radio. They also participate in conferences, workshops, TV magazines, etc, becoming indisputable references for older women, and for all, an example to follow.

The original series, made during 2018 and 2019 in Madrid with this group of women, consists of 14 photographs and intends to be expanded through new experiences with other groups of older women of any condition and place, - this problem affects us all-, such as the one I carried out at the beginning of 2020 in Galicia, where a group of about 20 older women have participated in a series of collaborative photographic workshops that involved three educational centers and about one hundred young students.

These are the series' photographs that will be part of the campaign rewards:

Alberta Einstein, “The Mother of Science”.1951.
Alberta Einstein, “The Mother of Science”.1951.

Fernanda Adriá with Telefonica Think Big inspiring London
Fernanda Adriá with Telefonica Think Big inspiring London's future chefs. 2012.

President Obama and her National Security Team in the "Situation Room" of the White House. 2011.
President Obama and her National Security Team in the "Situation Room" of the White House. 2011.

The fraternal “socialist kiss” between Lyudmila Brezhnev and Erica Honecker, 1979.
The fraternal “socialist kiss” between Lyudmila Brezhnev and Erica Honecker, 1979.

Meeting between the Dalai Lama and the Pope Joanna Paola II in Roma, 1982.
Meeting between the Dalai Lama and the Pope Joanna Paola II in Roma, 1982.

Steph Jobs presents the first iPhone. 2007.
Steph Jobs presents the first iPhone. 2007.

Marlene Brando starring "The Godmother".1972.
Marlene Brando starring "The Godmother".1972.

Rachel Avedon self-portrait. Provo, Utah. 1980
Rachel Avedon self-portrait. Provo, Utah. 1980

Galya Kasparov vs Deep Blue. 1997.
Galya Kasparov vs Deep Blue. 1997.

Paula Picasso in her studio. 1955.
Paula Picasso in her studio. 1955.

'Playgirl' founder Hue Hefner with her Playmates. 2003.

Helen Von Karajan, the world-renowned conductor. 1976.
Helen Von Karajan, the world-renowned conductor. 1976.

The Beatles album “Abbey Road”. 1969.
The Beatles album “Abbey Road”. 1969.

Este es el vídeo del "making of" de la serie.

“Lideresas en África”

Given that the problem posed by the project affects any woman and anywhere, while I continue showing the project at the national level (presenting it to calls and city councils) I think it´s important to internationalize the project to reinforce its universality. I want Africa to be the first stop, talking specifically about a town from The Gambia: Tujereng.

I will collaborating there with Fandema, an association whose mission is to accompany, strengthen and empower the development actions of vulnerable communities and groups of The Gambia and Senegal, betting on sustainable development strategies, gender equality, citizen participation and co-development.

(c) Fandema
(c) Fandema

The association educates local women who receive training in professions traditionally associated with men, where they have an audiovisual training module.

My collaboration agreement with this association consists in this: while I make with local women a new batch of photographs of the "Lideresas" project, using its facilities and its social community, I will also develop a didactic work in photographic and audiovisual training with the students of the center. I am especially interested in working with students who learn to be renewable energy installers and those who are trained in audiovisuals.

The estimated duration of my stay will be 6 to 8 weeks, predictably during 2021, although it is not ruled out having to postpone my trip until the first months of 2022, depending on the evolution of the current pandemic and the agendas from both sides.

This crowdfunding campaign will cover the expenses associated with this stay in the Gambia, and at no time will the funds obtained be used for the acquisition of material or for covering expenses of the association, Fandema. The exchange with them will take place only through professional work, contributing with my knowledge and experience as a teacher, in exchange for their availability, the use of their facilities and equipment and their welcome during my stay there.

The result would be a new group of photographs that would be added to the series and an audiovisual workshop that I will develop in Africa with the students.

As for the rewards, as they are not linked to the experience in Africa but to the series already produced, they will be produced and shipped immediately, as the campaign ends.

Who am I

Ana Amado, architect, photographer and visual artist.

I am experienced in self-produced personal projects in which I show realities that are out of focus, like the one shown in this project, "Lideresas". At the moment, the series has been the winner of relevant awards (Festival de Fotografía de Granada, Premio “IDE: Identity, Dialogue, Europe” (European Commission), Festival de Barbastro, Copenhaguen Photography Festival y Savignano SiFest Photo Festival (Italia), obtaining some impact in national and international media. In its second edition, 3 Galician schools organized themselves to carry out new photographic sessions of the project, this time with women from Ferrol and students from the centers, bringing young people closer to the lives of older women and viceversa, while we all learned photography.

Images of the "Lideresas" exhibition and workshops held in 2020 in Ferrol with older women from the Caranza Senior Center, the AFundación Day Center and students from IES Saturnino Montojo, CIFP Rodolfo Ucha Piñeiro and IES Ricardo Carballo Calero.
Images of the "Lideresas" exhibition and workshops held in 2020 in Ferrol with older women from the Caranza Senior Center, the AFundación Day Center and students from IES Saturnino Montojo, CIFP Rodolfo Ucha Piñeiro and IES Ricardo Carballo Calero.

Setting up the soccer team scene.
Setting up the soccer team scene.

The best chefs in the world where in Ferrol.
The best chefs in the world where in Ferrol.

The new president of the USA
The new president of the USA

Other projects I did in this line are "Bailamos bajo la lluvia", on young people with Down Syndrome (finalist in the Sony Awards) “Spanish Dream”,which was part of the Spanish Pavilion at the 2016 Venice Biennale, winner of the Golden Lion, or “Habitar el agua” on the colonization program in Spain in the 20th century, which was formalized in a book promoted by the Ministry of Agriculture and edited by Turner.

More information in my web, My Facebook profile or Instagram

Destination of your contributions

The budget will be used to cover my travel expenses from Madrid to The Gambia, internal transport in Gambia, accommodation and meals for 6 weeks (extendable to 8 weeks), visa and other derivatives of possible COVID restrictions ( serological tests, etc).

I will also reserve a part for post-production assistant fees of the audiovisual work that I will do with the African students (editing, color grading, audio editing, etc ...)

Schedule

The start of the campaign will take place on March 8, The International Women's Day. If the financing objective is achieved, at the end of April the production of the rewards would begin, so they would be sent to patrons throughout the month of May.

The trip to the Gambia will take place within one year, probably before December 2021.

+ Info

Mi web

RRSS to follow the campaign:
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For more information about the project and about me: ana@anaamado.com

FAQ

  • Will I be able to choose the photo that I want If I by a printed photo or the bag with a printed photo?

    Yes, at the end of the campaign I will contact you to ask you which photo you have chosen.

    Also remember that you will not be charged anything until the campaign ends.

  • Will I be able to be a patron if I am outside of Spain?

    Yes. After you have bought your favorite reward, you must also take the INTERNATIONAL SHIPPING COSTS reward, so that you can send your reward anywhere on the planet.

Do you have any other queries or questions?

12 comments

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  • Ana Amado

    Ana Amado
    Author

    9 days

    Muchas gracias, María!!!

  • aidontnou

    aidontnou

    9 days

    Mucho ánimo Ana con el proyectazo!! Un beso de María, tu amiga de Doculens :-)

  • Ana Amado

    Ana Amado
    Author

    19 days

    Muchas gracias, Silvia!

  • Silvia Blanco

    Silvia Blanco

    19 days

    A por ello, Ana!

  • Ana Amado

    Ana Amado
    Author

    about 1 months

    Grazie mille, caro Rosario!

  • Rosario Platania

    Rosario Platania

    about 1 months

    Un progetto bellissimo di una fotografa bravissima!!!

  • Ana Amado

    Ana Amado
    Author

    about 1 months

    Gracias, Juli,...ojalá tengamos suerte!

  • Juli

    Juli

    about 1 months

    Ojala que tu trabajo se vea recompensado con creces

  • Ana Amado

    Ana Amado
    Author

    about 1 months

    Muchas gracias, Carmen!!!

  • Carmen

    Carmen

    about 1 months

    Vamos 👏🏻

Go back to all the updates

#01 / Make it real!

¿Te imaginas que lográsemos llevar "Lideresas" a las calles de todas partes? ¿Cómo sería?

El lugar natural de la serie es el espacio público, lugar de lo visible, lugar donde se toman las decisiones, especialmente en los medios de transporte, en los lugares de reunión y en los espacios representativos de las ciudades y pueblos.

"Lideresas" en el muro de Berlín
"Lideresas" en el muro de Berlín

"Lideresas" en las marquesinas de bus urbano en Madrid.
"Lideresas" en las marquesinas de bus urbano en Madrid.

"Lideresas" en el metro de Madrid
"Lideresas" en el metro de Madrid

"Lideresas" en París
"Lideresas" en París

"Lideresas" en Nueva York
"Lideresas" en Nueva York

ma](https://dg9aaz8jl1ktt.cloudfront.net/uploaded_files/000/309/575/verkami_581d4e049571e08a8266194f36694bc2.jpg?1615797332)

"Lideresas" en Roma
"Lideresas" en Roma

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#08 / HEMOS CONSEGUIDO EL OBJETIVO!!!

Nunca podré agradeceros lo suficiente vuestra ayuda. El objetivo de la campaña ha sido conseguido, pero todavía quedan algunos días más para que finalice.

A partir de ahora, toda la recaudación extra que se consiga podré utilizarla para mejorar algunos aspectos de mi trabajo en África, desde poder contratar a un profesional para que me ayude con el montaje del audiovisual, mejorar la promoción del material resultante o poder llevar recompensas de regalo a las mujeres que colaboren en el proyecto en Gambia, como las bolsas de tela con la imagen de Paloma-Einstein.

MIL GRACIAS!!!

#01 / Make it real!

¿Te imaginas que lográsemos llevar "Lideresas" a las calles de todas partes? ¿Cómo sería?

El lugar natural de la serie es el espacio público, lugar de lo visible, lugar donde se toman las decisiones, especialmente en los medios de transporte, en los lugares de reunión y en los espacios representativos de las ciudades y pueblos.

"Lideresas" en el muro de Berlín
"Lideresas" en el muro de Berlín

"Lideresas" en las marquesinas de bus urbano en Madrid.
"Lideresas" en las marquesinas de bus urbano en Madrid.

"Lideresas" en el metro de Madrid
"Lideresas" en el metro de Madrid

"Lideresas" en París
"Lideresas" en París

"Lideresas" en Nueva York
"Lideresas" en Nueva York

ma](https://dg9aaz8jl1ktt.cloudfront.net/uploaded_files/000/309/575/verkami_581d4e049571e08a8266194f36694bc2.jpg?1615797332)

"Lideresas" en Roma
"Lideresas" en Roma

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