Cancer is a disease which, in addition to its physical consequences, affects patients and their families both psychologicaly and socialy. In many cases it causes social isolation, loneliness, guilt, uncertainty, and fear. ... Sounds familiar?
The RECNAC project is our response to the challenging reality facing cancer patients and their families. The RECNAC project aims to educate society, normalize cancer, and thereby break the barriers between patients, their families, and their social environment.
To make RECNAC’s vision a reality, we must address society as a whole by utilizing the transmedia tools at our disposal. A short film introducing the launch of the RECNAC project will be screened at the opening of the International Fantastic Film Festival of Catalonia, in Sitges.
Despite this great feat, we wish to produce more than a simple film release campaign for the RECNAC project launch. That’s why, together with film, we will launch a “gamified” web-site (that is, a webpage featuring interactive online games relevant to the page content), which amplify the societal involvement and mobilization. Furthermore, this new “gamified” webpage will be presented at numerous Film and Gamification festivals and events, both national and international (such as SXSW, Fun&Serious Games in Bilbao), and will be shown on all Spanish Television channels during International Cancer Day.
WHY WE HAVE TO MAKE THIS REAL
It's simple: this is our chance to give a voice to cancer patients and their loved ones as the short film, depicting THEIR truth. This campaign will not only be powerful (as it is a completely new approach), but also is necessary to help society better understand the struggles faced by cancer patients and their families.
WHO STANDS BEHIND THE RECNAC PROJECT?
The RECNAC Project will be all encompassing; however, for now, its main representatives are:
Spanish Group of Patients with Cancer (GEPAC), with all the enthusiasm of its members and the direct support of its director, Victor Rodriguez.
Leticia Dolera, screenwriter and the driving force behind the project.
Sitges - International Fantastic Film Festival of Catalonia, represented by its director Ángel Sala
Cookie Box partner and promoter of the transmedia experience.
Fotogramas, collaborating through the dissemination of information and project mobilization, thanks to the enthusiasm of its director Toni Ulled.
AND THE MOVIE ... WHAT’S IT ABOUT?
The short film will take us through the process of cancer patients—from diagnosis to acceptance of their condition as a reality. Through the use of mirages and metaphors, the audience will be introduced to a young family and their daily struggle in facing a new “normal” in their lives.
The film aims to depict the story of a castaway in an ocean of misunderstanding, loneliness, shock, isolation and confinement after being diagnosed with cancer. The audience will see that through playing with his child, the protagonist finds a way to say “cancer”, and with the utterance of that simple word is able to break down and overcomes many emotional barriers.
TRANSMEDIA EXPERIENCE, A GREAT CHALLENGE DIVIDED IN PHASES
The transmedia project has several parts: the RECNAC short film, the “gamified” site, and Public Relations events. This is why funding is divided in two phases:
Phase I: Fundraising through Verkami crowdfoundig platform of at least 65,000 euros in order to produce the film.
Phase II: (Dependent upon the possibility that expectations are exceeded), The target for Verkami will be set at 35,000 euros to create the “gamified” webpage and launch PR events.
June 11 - July 21: Crowdfunding campaign and daily mobilization through RECNAC pages in social networks and the project's blog.
Late July: Begin filming for the introduction video.
August: Design of “gamified” webpage
October: Presentation of the short film during the International Fantastic Film Festival of Catallunya in Sitges and start of Transmedia campaign.
PR broadcast, including:
- European Film Festival in Seville
- GEPAC Annual Congress
- Dissemination on different TV channels during International Cancer Day
- SXSW Austin
- Fun and Serious Game Festival in Bilbao
- Valencia Video Festival
- GameLab Barcelona
- Corporate Transmedia Stories Barcelona 2014
- San Sebastian Film Festival 2014
WHICH CONTRIBUTIONS DO WE NEED
Since Cookie Box started it´s collaboration with GEPAC 3 years ago, it was clear for us that something was not done well in communicating cancer. The illness never had been shown through eyes of the patient. And we decided that we want to change it.
We have already made two short movies for GEPAC, but this time just the movie is not enough. RECNAC is a transmedia project that contains a short film, a gamified website and a set of different PR activities.
The short film will launch the project. With a screenplay writing, creation of special effects, a week of shooting, and an involvement of experienced team, we will achieve high quality of the movie. If we want to make an impact, spread and communicate our message to thousands of people, there is no other way of doing it.
We need to create a high-quality transmedia project, in which several different channels will be used. For the world to understand the reality of cancer patients.
This first phase costs 65,000 euros.
For over a year we have been looking for possibilities to make it happen, and here begins your part: We need you. Your power, your enthusiasm and your contributions ... At the same time we will put all our efforts to find private resourses.
LET´S KEEP IN TOUCH
You can follow the progress of the project via social networks. You may also share information about your experiences with the project and give us your ideas; we are happy to hear from you!
DO YOU HAVE ANY QUESTIONS OR COMMENTS?
Sincere, transparent, simple: THANKS.